Topic: Consumer Advocacy
70 posts in Consumer Advocacy
News
Academic research finds Yelp’s content moderation practices mitigate misinformation and build consumer trust
The Journal of Marketing Research recently published a study that evaluates how online review platforms can effectively build trust with consumers.* This independent research (not funded by Yelp or any…
News
Yelp publishes an index of Compensated and Suspicious Activity Consumer Alerts recipients and releases survey findings on what makes reviews trustworthy
In a world where access to information can feel endless, online reviews have changed how we shop, dine and make important spending decisions. However, the reliability of information on the…
News
Yelp partners with Hazel Analytics to display health inspection data across the US and Canada
Update as of 2023: Hazel Analytics was acquired by Ecolab, a global sustainability leader in water, hygiene and infection prevention solutions and services. Hazel Analytics has been rebranded to Health Department Intelligence (HDI). As…